you-earnmoney|Blogging Tips

by:Kent Landry
Mastering Niche Market Choice With SEnuke and The Simplification Trick

Selecting your markets and keywords is the most critical success factor for what you do when undertaking an IM project. The market and keywords physically define the space you target, the prospects buying mindset, and the volume of traffic you can receive--all of which equate to how much income you can make.

Because this definition is make or break, experts often use software products to help eliminate the guessing from the workflow.

The niche research capabilities in SE Nuke makes easier the task of figuring out what market segments are hot. Then, it helps you determine if you can rank for those keywords organically.

To use it, first you go to the pulldown list and select a niche market "indicator" URL, such as Yahoo Buzz or Ebay Research. There are over 50 different URLs that show all types of products, services, and discussion topics that are marketable on the Internet, making it easy to find something you are interested in. It has a number of sites including the most popular affiliate marketing sites, so you can look at not only Amazon, Yahoo, or eBay but also sites that include CPA offers that you can promote.

Once you find a topic you're interested in, the next step is to determine a few keywords that you think will represent the traffic in that market. I use tools that are available on the Internet to generate a list of keywords from a seed keyword list that I come up with. Usually, a small list of 4 or 5 keywords will be adequate to create a list of the few hundred unique keywords. Just using Google to search for a keyword will generate a list of keywords across the bottom that are often suitable for further research as well.

When you are choosing keywords, you have to take care in selecting phrases that are focused on action--such as dealing with pain, making a choice, or purchasing a product. Keywords that have a focus on research, such as broadly generic terms, tend not to do very well at conversion. While you may want to run a campaign that targets these types of keywords, it's not usually optimal from a revenue generation perspective.

Once you have a list of keywords the next step is to determine how competitive those phrases are. I have other tools that I use that allow me to very quickly determine how competitive the search phrase is especially for Adwords or other PPC tools. But, these products generally provides information in the form of raw numbers--so you must understand the market dynamics, the statistics, and the trends to determine whether the data tells you if the market is competitive.

Se Nuke's Keyword tool, in contrast, provides a simple answer as to whether the markets are competitive. The answers range from very easy to don't waste your time and are based upon the collective experience of SEnuke users from the last year. This leading indicator helps you choose markets where you can be effective first, gaining traffic that you can use to build PageRank and grow in influence in the algorithms of the search engines.

Tools like SENuke provide powerful capabilities that help search engine optimization marketers choose the right keywords to target. Rather than providing raw data, the software provides an easy to understand "yes or no" result whether you should invest time when starting a campaign. These types of packages make analysis of keywords and markets straightforward work for an IM, and help internet marketers be more time efficient and productive.