you-earnmoney|Blogging Tips

As you know there are 2 types of campaigns that can be created on google: search network and content network. If you choose search network, your adds will be displayed on the google search engine, while on the content network, they will be displayed on the websites you want. There are ways to optimize
your content network campaigns to get more targeted clicks.

Once you have created a content network campaign, go to the tab "Network" and then click on "Try the placement tool". Once inside you will see 4 options. I will focus on 2 of them, since they are the most important ones.

Describe topics

This is where you put your main keyword. Then google will filter all the websites according to that keyword. At the beginning you can add all the websites google presents to you. You can start discarding websites when you see that those are not producing the results you want.

Demographics

This is where you can choose sex and age. This alone can get you a lot of targeted clicks. If you are starting, than you don´t have much money to spend, so targeted clicks are even more important to you. You don´t have money to waste. First example: You are promoting a weight loss product. There are a lot more females trying to loose weight than males. This means you can choose only females, and you will get more targeted clicks. But wait! There is more. If you think this is as far as you could optimize this campaign, there you are wrong. Now imagine, which people would want to loose weight. 60+ old Ladies? I don´t think so. For this example, a good age range would be 18-45. Doing this your clicks will be highly targeted.

Moving to another example: you are promoting a "Build Six Pack Abs" product. In this case, there are a lot more males interested in this. So, in order to get more targeted clicks you could choose only them. Again lets go through the appropriate age range. It would be about the same as the previous example 18-45.

But What Are Targeted Clicks?

If you are on internet marketing for a while, then this is something that you already probably know. If so, you can ignore this paragraph. There are 2 kind of people that can click on your add: random people, and people that are already interested on what you are offering. This second type of people are more likely to buy your product. So it is your job to find them, so that you spend less money in clicks and get more sales.


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Google Adwords is where you can create campaigns to promote something on the google search network or on the google content network. For this article we will talk about the search network, since is the most common on, and where most people fail.

To explain you better, lets suppose you are promoting 2 products health related. One is about fitness and the other one about weight loss. Below you will see where most people fail.

Create a Doorway Page

Google does not like people that put affiliate links on their adds. So, you probably asking yourself "Why should i care?". The answer is simple, affiliate links on adds will reduce your quality score. With less quality score you will pay more per click than you should. You don´t want that.

But, What Is a DoorWay Page?

For this example, if you were promoting a weigh loss product, a good doorway page would be to create a simple page on the internet with a review about the product. At that page you put something like this "Click Here To Visit (Your Product Name)". That link will be you affiliate link. So they click there and if they buy, you get the commission.

Organize Keywords

If you are new to this, then you will do like i did when i started. Going back again to our examples: fitness and weight loss products. What you will probably do, is get keywords for those 2 products ( Google Keyword Tool can help you with that ) and mix them in one campaign. Don´t make the same mistake i did. Again, your quality score will decrease and you will pay more per click than you should. Google like targeted campaigns. So what you have to do, is create 2 campaigns. One for the weight loss product and the other for the fitness product.

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Google often provides a Google Adwords promotional code through web hosting companies, banks or other entities who frequently deal with online businesses.

These codes offer credits to businesses when they sign up for the service. You can get a Google Adwords promotional code from other places, particularly online vendors who partner with Google. GoDaddy and BlueHost are two vendors who offer the promotions, and sometimes they are available directly from Google itself.

Naturally, Google is anxious for you to try out their program, and most businesses these days are trying to save money wherever possible, so the Google Adwords promotional codes work well all around.

In order to get your code to work, you´ll need to set up an Adwords account. If you already have an account, you probably can´t use the code, since they are generally meant only for brand new accounts.

- Browse over to the Adwords homepage at
- Click on the button that says, ´Start Now´
- Create an Adwords account by following the steps in the sign up wizard.
- After you have an account established, sign in.
- Click on the tab labeled ´My Account´.
- Click on the button labeled ´Billing Preferences´.
- When asked for billing information to activate your account, you´ll get to the third step. There you´ll find the field where you can enter the 12 digit promotional code. If you received a URL with the code, then go to the URL first, and you can leave the code field blank. Your promotional credit is applied to the account automatically.
- Click on the button labeled ´Continue´, and you´ll be prompted to enter the rest of your billing information.
- Clicking on ´Activate´ will complete the setup process.

There are some caveats to remember when using a Google Adwords promotional code. First, they are meant for new advertisers only. They´re only good for 14 days after creating the account, or until the credit is exhausted, whichever comes first.

If the promotional credit runs out, you will start being charged for the campaigns you´ve set up. (That´s why they still want your complete billing information, of course.)

If you´re not prepared to pay, or you don´t think it´s working out for the time being, go into your account and click on the ´Pause´ feature for your campaigns.

Naturally, you can´t combine a Google Adwords promotional code with another promotional code or any other offer from Google. As it says in the fine print, ´limit one per customer´.
The code is usually only valid for two weeks after you create the Adwords account, so be sure to get started right away with your campaign.

It´s a good idea to check with Google if there is a service or other online company that is offering you a Google Adwords promotional code in exchange for signing up with their service. Be sure Google has a relationship with them before you grab that offer.

If you get a code out of the blue from a company you´ve never worked with, be skeptical - the code may not be valid.

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According to Google, Adwords cost is as much or as little as you would like to spend. In reality, it may not work out that neatly to get the results you are hoping to get, but there is a wide variety in spending options.

The basic costs are a $5.00 activation fee (US dollars) and the minimum cost per click (CPC) on your ad, which is $.01. The minimum cost per thousand impressions, or thousand times your webpage is loaded by a user (CPM) is $.25.

Google offers two options for payment. One is to prepay a certain amount, set up your campaign, then let it go until you have reached the end of the money. In this way you know your Adwords cost before you begin, and can control it easily. The minimum amount for a prepayment is $10.

If you are less concerned with the budget, you can opt for the post-pay method to pay your Adwords cost. With this method, your campaign runs, then at the end of the billing cycle, you are charged the amount that has accrued.

For either type of payment, you´ll need to enter an appropriate credit or debit card or bank account information to activate the account. Google only accepts U.S. bank accounts for bank transfers.

They accept American Express, JCB, Mastercard, and Visa credit cards, and any debit cards with a Mastercard or Visa card logo on them.

Fees per click or per impression can go much higher than the minimum. Google gives you tools to control that aspect of the Adwords cost by allowing you to set either limits on the amount you´re willing to spend each day, or a limit on how much you´re willing to pay per click or per thousand impressions, or both.

It´s possible to project Adwords cost by using the Google keyword tool and get a general idea of how much things will cost.

You can see if you will be able to get the results you´re hoping for with the amount you´re willing to spend, and if not, can find out what you need to spend.

It is easy to predict the amount you´ll spend each day, since you can post a maximum budget for daily spending after establishing the framework for costs.
After that, you´ll want to evaluate your keywords, adjust text, look at ad placements, and generally tweak your campaign in order to make the most of the program.

Using tools can add to your Adwords cost if you choose to utilize third party tools, but some of those may pay off for you by increasing revenue.

You´ll need to know enough about how your campaign is going and what it needs to improve so that you can evaluate what tools will best help you have a successful experience with your Adwords campaign.

Keeping a careful watch on your search parameters and keywords, controlling the amount you´re willing to pay and setting a daily budget can help you keep your Adwords cost under control.

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While Adwords seems to be the only game in town for PPC marketing these days, it is just as easy to lose with Adwords as it is to win. Here are some basic Google Adwords tips you´ll want to follow as you venture out into the world of Adwords.

1. Avoid Broad Matching to begin with. Broad matching means that if you list a keyword like soda pop in your list of keywords, then your ad could appear any time a user searches for either soda or for pop as well as for soda pop.

2. The next of the Google Adwords tips is to make use of the Dynamic Titles option. These are easy to do, don´t add any cost to your ads, and are generally effective at gaining clicks and conversion. The exact phrase entered by the individual who initiated the search will be used as the title of your ad.

In order to utilize this feature, simply put {keyword:your backup title here}. This also saves you the trouble of coming up with a new title for each ad.

3. Use some global negatives to narrow searches. For example, use ´Free´ as a negative search word if you have a product to sell, not give away. It seems a bit obvious, but if you do some sample searches, you´ll discover that it´s a real problem.

You can do this for other words that you don´t want to waste an ad on. If you are trying broad matching, then you´ll definitely want a long list of negative keywords.

4. Avoid using the "content targeting" and "search network" features until you are well acquainted with Google. If you don´t know anything about a site, you probably won´t profit from it. Each varies widely on conversion rates and CTRs. If you ask for Google Adwords tips, you will often hear the advice to avoid advanced features at first.

5. Don´t rely on the default positioning for ads. You want to try different positions for your ads and different keywords for different locations. You need to know where your ads work the best.

The only way to find out is to test the ads in different positions. Think about your return on investment needs (ROI) and test each ad to see in what position it is most effective.

You can also run tests with different ads. Rewrite your copy several times and see which version brings in not just the most clicks, but the highest ROI.

6. Perhaps the most useful of the Google Adwords tips here is to optimize the landing page for each keyword term. If you´re selling photographs, you should have a different landing page for ´flowers´ and another for ´landscapes´ while still another for ´portraits,´

You don´t want to use your home page for the landing page for each search term unless it specifically deals with what you´re selling.

If you follow these Google Adwords tips, you´re likely to have more success with your Adwords campaign.

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Google AdWords has proven itself to be one of the most revolutionary and important online advertising platforms. With tens of thousands of advertisers on its network, Google is a true powerhouse in both the fields of search and online advertising. What does this mean for you and your online business? Success with AdWords advertising campaigns, paired with a great combination of target keywords, can result in some massive payoffs, exposure, and rapid expansion for your business. Whether you're a small time internet marketer or a multi-millionaire internet entrepreneur, AdWords is something that can help your business achieve the next level of online success. These four tips will help you optimize and maximize your AdWords campaign:

#1 - Don't spend too much, too quickly.

AdWords is truly about testing, and without good results to back up your spending, it's silly to buy more advertising than you actually need. If a campaign isn't getting the results that you want, don't pump more money into it and expect it to. Google AdWords is different that traditional online advertising, and as a result it's best to play at the game using a different set of rules. Starting small is good; starting big can have some fatal flaws.

#2 - Micro-test each and every AdWords campaign.

This applies not only to AdWords, but to every internet marketing campaign you ever run. When you're buying advertising, the last thing you need is for it to be ineffective and a drain on your funds. When you're trialing different advertising for your online product or service, run five different ads (or even more) and pick the highest performing one. Then, run five small variations of that ad. Refine, refine, refine until you get the results that you want from your advertising.

#3 - Pick great keywords to advertise on.

OK, so "great" isn't a very technical term. It's best to pick keywords that are both highly frequent in searches, and relatively free of competition. This isn't just for cost reasons, but for exposure reasons. Pick a keyword that's ultra-competitive and you'll end up seeing your advertisement lost amongst a sea of competitors. Pick a keyword that's relatively free of competitors and your advertisement will appear on its own, freeing you of any direct competition.

#4 - Use Google AdWords for more than just advertising.

This is an advanced tip for those looking to develop their own online products, not just market previously made products. When you're in the design process of your product, business, or service, it's difficult to come up with technical terms, names, and features that will define it from the competition. Using AdWords, you can test for audience responses for various different names, feature lists, and product descriptions. Tim Ferris did this to pick a name for his bestselling book "The Four Hour Workweek" and it met with massive success. By using AdWords to research product details and brainstorm ideas, you free yourself of having to guess and end up with inaccurate product names.

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by:MatthewDC
Pay Per Click advertising is a very popular method used by many experienced affiliate marketers. While it can be a very successful technique, it can also be overly expensive when not done properly. Today I will try to explain to you the basics of Pay Per Click, but I would highly suggest you try to get more in depth on the topic prior to beginning your first campaign.

What is Pay Per Click?

Pay Per Click (PPC) advertising has been made famous by search companies like Google or Yahoo. It allows you to place your ads on various participating sites, and pay a fee based on the number of times your particular ad is clicked. Google Adwords is the most well known and trusted of the PPC engines in use today. Website owners allow the ads to be placed on their site in exchange for a portion of the fee collected by Google when someone clicks the ad. Google handles all of the processing and money exchanges and you get to place your ad on highly visited sites without having to broker a deal yourself.

What Are Keywords?

Pay Per Click engines like Google Adwords work in several different ways, but the most common is by what we call Keywords. A keyword is a term that is associated with your site, that you would like to use to trigger your ad. For example; you run a World of Warcraft Leveling Guide site, and you know that people will be searching on Google for the phrase “WoW Leveling”. “WoW Leveling” would be considered your keyword. Keywords are the foundation of a PPC campaign and will determine when and where your advertisements
will surface. To find out what keywords your competitors are using and lighten your workload, you can use sites like Keyword Spy (my favorite).

Setting Up a Campaign

When creating a PPC advertising campaign, there are several parts to the campaign that you must design. Each step is an intricate process and requires research in order to keep your costs down. The first step is to research keywords and find the terms that you would like to use to trigger your ad. Once you have your terms selected, you can most on to creating the actual advertisement. Google and Yahoo allow for text ads, video ads, and banner ads. The most common type is the simple text ad. You have probably seen these types of ads down the right side of Google when you do a search.

Text Ads require three lines of text and are your chance to sell the product. You need to make the ad enticing and with very limited space. There are entire ebooks on the subject of creating PPC ads and how to write the best copy, we will not go in depth as this is a basic introduction to PPC. However just keep in mind that even professionals are constantly testing multiple ads and everyone at some point or another will write a dud.

Once you have your keywords and ads fleshed out, you simply need to make a bid on the keyword. The bid will determine how you rank within the results for any specific keyword. If 100 people are bidding on the keyword “WoW Leveling”, and you bid less than they do, your ad will not show. The actual algorithm is somewhat more complicated than that, but bid price plays a large factor in how you place on Google.

The Google Quality Score

The other major factor that goes into how your ads rank on Google is the Google Quality Score. Google assigns a score to your landing page based on an unknown series of criteria. The quality of your ad (having the keyword in the title) and the content of your landing page seem to be the most important. The higher your quality score, the less you will pay per click to advertise on Google. Again, whole books have been written on optimizing Google quality score, so we won’t delve any deeper onto the subject.

What to take away

PPC Advertising can be a great way to gain traffic to your sites. However, it is not wise for a new affiliate marketer to rush in head first. If you use the wrong keywords, create horrible ads, or bid too much for your advertising, you can spend a lot of money in a very short period of time. Read up on the subject, look into how to select your keywords and write proper ads, as well as how to increase your Google quality score before you get started. If you do the research, you will be able to use Google Adwords to bolster your affiliate marketing business and make a substantial income doing it.

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by:Simon Fusco

The object to successful advertising is to find a method of conveying your information to as many people as possible, while keeping the cost on the advertising low to begin with.

This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great method of getting both of these objectives done and making your site successful. It is very important to try and maintain a low click through cost when trying to target the appropriate customers.

It is no secret that pay per click can really make your business swell with traffic and customers, by placing the highest bid on a keyword, or keywords you can get great page ranking when someone types your keyword into their browser for a search.

If you have heard of Google Adwords you will know that it is not really a pay per click search engine, but a very powerful Google tool that can be used as an advertising template. It is said that the largest Internet based network for marketing is indeed Google. It is a global industry and is a very good way to get exposure on the Internet. If you are interested in the Google Adwords you can find it on just about every page that Google showcases, their ad can be found in a little rectangle by the organic search results that are free.

The basic premise of the Google Adwords realm is quite simple, the member makes their own advertisement, and then has to bid on a keyword, this key word will then trigger the next step of the process.

The next step is where the appearance of the ad can be showcased, to the viewers online. A members site consists of approximately 25 words or characters, this will include spaces so be mindful, it will also allow for a description segment of up to 70 words or characters, again spaces included in the total so you must watch what you are using as description.

The great thing about this feature is your site will be posted within just a few minutes of you submitting it to Google. It could even become one of the sites that are sponsored, where they will sit on the right hand column of the search engine pages.

Google’s Adwords runs a little differently than the standard pay per click programs, it is not entirely based on the bid you place on the keyword.

It has other factors penciled into the equation, such as the click through rate, plus the cost per click. This in turn dictates what your page ranking will be in the end of the ratio. You will need a steady flow of traffic to your site prior to this method to be effective, so it is best to get a good game plan in motion.

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by:shaun

I have been searching online for ages to find a good adwords for beginners guide. With so much information on the subject you have to be careful with what you go and use. Some sources are just a waste of time and others a waste of money.

So what makes a good adwords for beginners guide? Personally i would want a simple layout with some screenshots or videos, showing me what to do. A step by step guide would be useful for newbies through to advanced people. The guide would need to have real information that i could implement and see results from.

Recently i came across such a guide and boy was i impressed. The sales page was unique and not only did the authors not talk about themselves...they explained how they could help and instruct us. It seems they were putting the customer first and this for me was great.

Below are 2 secret tips that i found out from the guide.

1. Split test your ads. Testing is the key to a successful campaign...without it how would you track your ads performance?

2. Use highly relevant ad copy and keywords. Google search engine is based around relevance and the more you make them happy...the more they will reward you with lower cost per click and a higher quality score.

But unlike any other advertising system, Google can immediately provide these results to you, so in a matter of hours, you can determine if a given ad is working. Pay per click gives you immediate access to targeted customers.

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by:Webofusion

If no one clicks on your PPC ads do you blame the advertising model for its failure? Sometimes advertisers make mistakes in choosing the suitable medium of advertising. But most of the PPC ad campaigns fail due to improper execution. A meticulous analysis of the campaign gives a clear insight about the possible factors that lead to failure.

Listed below are few factors which determines the course of a PPC campaign.

1.Keyword research – You may call it the stepping stone of search engine advertising and marketing. Any problem in the stepping stone would lead to a series of faltering steps ahead.
A thorough Keyword research would lead to highly relevant keywords, which would ultimately deliver traffic genuinely interested in your product.

Keyword research would be further enhanced with long tail keywords which specifies the nature of your product. A specific term such as “rainy season shoes” would bring more targeted traffic to your site than a term as general as “shoes”.

2.Keyword implementation – While implementing keyword for the PPC ads, utmost care should be taken about keyword grouping. Like words should be put in a single ad group to avoid contradiction. Ads with similar kind of keywords have a greater relevance.

3.Testing the ads – It's impossible to say which ad is impeccable. Right measures in the right time would prevent launching an ambiguous ad. In this case split-testing the copy, title, keywords and call to action separately will give a clear understanding whether each aspect is contributing efficiently to make the ad good enough to go live.

4.Effective tracking – You have to watch your steps before progressing too far with the PPC campaign. Non-performing ads should be weeded out of the campaign and more focus should be laid on keywords and ads which bring about effective results.


5.Relevant landing page – Audience must not be misled into an irrelevant landing page through ppc ads. Landing page should have a smooth and natural blend of keywords that have landed audience in the page.

If proper care is taken to avoid the deterring factors in a PPC campaign a new worry should bother you – how to manage the excessive revenue from PPC campaign.

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This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals.

1) Do your keyword homework - Use Google's free Keyword Tool or sign up for a WordTracker account to find out which keywords are the most competitive. The more competitive the keyword, the more expensive your clicks will be. While you're finding out which keywords are too expensive you'll come across some that aren't being targeted heavily by advertisers. Take a good look at these - they may be your keys to a successful niche campaign.

2) Don't bunch your ad groups - You should be striving to separate your ad groups by keyword. Whatever your target, separate your keyword lists into closely related groups containing the same target words and write ads geared specifically to those words. Your ads will show up higher in results based on their quality, and search terms show up bold in results - a click-through rate booster.

3) Drive home your selling point - What's your offer? Why are you better than the others? Remember that your ads are going to display with your competitors. The difference between a user clicking your ad and clicking a competitor ad is about 100 pixels on the screen - or a millisecond of time. You need to convince them that you are the one they want. You are better. Grab them.

4) Don't send users to your home page - This is perhaps one of the worst things you can do to your Pay-Per-Click campaign. Internet users are notoriously impatient. Send them to your home page when they were searching for a specific product or service and see how fast they leave. Don't waste your advertising budget - send them to optimized landing pages.

5) Optimize your landing pages - Your landing pages need to drive something home immediately for your users: "you have landed in the right place." They need to know that, yes, this is what they were looking for, here it is, here is why it is better than the rest and here's the easy thing they need to do to get it. In most cases you'll need to create multiple landing pages based on your different ad groups and keywords, but look at it this way - if your users aren't landing at pages geared exactly to their search phrases they'll leave and take your advertising budget with them.


6) Don't lie in your ads - People aren't dumb. If you promise something in your ads you had better well deliver. Otherwise you'll not only waste advertising dollars but damage your brand. Be honest, and focus on points that make you stand out from the competition. Grandiose ad text might bring in clicks, but if it isn't the truth it won't bring in conversions.

7) Your domain name counts - In most cases you can display a domain name that you own as the "display domain" but point the ads to a page on a different domain. Why does this matter? If you own a domain name that contains the keyword text it will show up bold and increase conversions. Enter the optimized domain as the displayed domain, point the ads to your landing pages and you can expect higher CTRs in most cases.

8) Utilize negative keywords - Google has a new Negative Keyword Tool that will allow you to find negative keywords that you should specify for your ads. Negative keywords are those that you don't want your ads to display for. For example, if you're selling "blue widgets" you don't want to display your ads to those users searching for "free blue widgets." If you don't use negative keywords you are missing out on a chance to get more targeted traffic to your landing pages, and this can really hurt your conversion rates.

9) Test, test, and test some more - The greatest thing about internet advertising is the ability it grants you to measure your success. It's easy to create A/B split tests with Pay-Per-Click advertising. Change one word, add a comma, include a value proposition. . .just make sure you only change one thing for each split or you won't know which variable it was that made the difference! You'll find out right away that this is a great way to optimize your click-through rates - just don't forget that clicks aren't everything!

10) Don't focus too heavily on CTRs - Getting tons of clicks isn't always the name of the game. In fact, if you aren't using proper techniques to ensure that you're getting targeted traffic and sending it to well-optimized landing pages you can blow through your advertising budget in no time flat. Remember that the success of any advertisement is getting back more than you put in. It's an investment, not a cost - so do all that you can to better your rate of return!

11) Don't pigeonhole yourself - We all know that Google AdWords is the most popular Pay-Per-Click service out there. Your competitors know it, your users know it - even your grandma might know it. It would be foolish to ignore Google as a venue for advertising, but don't forget that there are other search engines out there who offer similar services. Yahoo!'s new Panama search system is catching on, and Microsoft's adCenter is nothing to sneeze at either. Both companies are currently offering sweet promotional deals to new Pay-Per-Click advertisers to stay competitive so take advantage and diversify!

Source

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by: Stephen Carter

If you have heard that the key to pay per click optimization is software that tracks your conversions and reports back on what is working and what is not, then you are a step ahead of the hundreds of thousands of pay per click marketers who are wondering why they are having such trouble making their campaigns profitable.

In order to perform conversion tracking you generally have to attach a tracking ID to your advert destination URLs, and then ensure that the tracking ID is passed all the way through to the merchant Thank You page shown when a prospect finally makes a purchase and earns you some money.

Because merchants have an easier time of implementing conversion tracking (as they have access to their own merchant sales and Thank You pages, which affiliates do not), I am going to talk about the options for affiliates who need to use some kind of PPC tracking software to optimize their pay per click campaigns.


Most of the advice that I have read on the subject of conversion tracking tells you how to add tracking IDs to the keyword-level destination URLs that you specify when you set up your ad campaigns using a pay per click service like Google AdWords, Yahoo Search Marketing, or Microsoft AdCenter. However, this is not the only option available to you.

Another way to track your adverts is to apply tracking URLs on the fly. This can only be done with the use of tracking software, and is the method used by Jeremy Palmer's Optimize My Site conversion tracking software. Jeremy is a super affiliate who spends hundreds of thousands of dollars every year on his pay per click marketing.

It was precisely because he was spending a fortune on PPC traffic brokering that he needed a way to figure out how to optimize his campaigns. Most of his money was going down the drain because he could not tell which of his campaigns were making sales, and which were not. Today he has a very accurate picture of what is going on with his PPC accounts. In fact, his Optimize My Site software provides a kind of x-ray vision that allows him to easily tweak his campaigns for maximum profitability.

The way Jeremy's software works is that it allows one to import existing ad campaigns into the Optimize My Site database, and then rewrite the destination URLs in a form that redirects the visitor momentarily (after they have clicked on an advert) through a tracking script that generates a tracking ID unique to the visitor. This is then sent on to the affiliate network when the visitor heads off to the merchant site and makes a purchase.

Well, that's how it works in a nutshell. If you want to find out how Optimize My Site works in more detail, you can read my in-depth review of the software on my Optimize My Site Review page. There you will discover why I used the term "flash of genius" to describe Jeremy's implementation of the ad conversion tracking, and you will see why this pay per click optimization software has earned high marks from those who have used it.

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by:Stephen Carter

Managing your pay per click keyword bid values can be a time-consuming and tedious task. It can also be incredibly stressful. For the few among us who can afford to pay others for their services, having someone else manage the job is an option. For the remainder of us, some other bid management strategy is called for. Usually one involving software.

Fortunately, the most important part of the bid management process involves looking at campaign performance, and this IS something that can be determined by applying suitable software to the ad campaign while it is running. Of course, what I am talking about is conversion tracking software. This is software that tracks every click taken by a prospect as they follow one of your pay per click ads all the way through to the merchant Thank You page which is shown after a successful sale.

Most pay per click marketers are not the merchants themselves, but affiliates
of the merchant who earn a commission with every sale. Because of this I am going to assume that you are an affiliate looking to optimize the bids on your campaigns for maximum profitability. In particular, you'd like to remove from your campaigns all those ads and keywords that are costing you money because they are being clicked on, but they are not making you any sales. For those keywords that remain, you would like to know whether to increase or decrease your bid values to improve your return on investment.


In order to track a prospect, you can either add tracking IDs to the destination URLs that go into your advertisements, or (less widely known) you can add tracking IDs on the fly. In the latter case each visitor gets their own unique tracking ID, and this can be used to infer a great deal of information about not only the performance of your adverts, but also the customers that ultimately bring in a commission for you.

One such piece of conversion tracking software that performs on the fly tracking ID generation is Jeremy Palmer's Optimize My Site application. Jeremy is well-known in the affiliate marketing industry as a super affiliate who spends hundreds of thousands of dollars every year on pay per click advertising. He developed his software as a personal tool to allow him to see how his ad campaigns were performing at the keyword level and beyond.

After several years of refining his conversion tracking tool he decided to release the application as an inexpensive commercial product for affiliates. Now that he has, Optimize My Site has been receiving some very good press, and customers have supported Jeremy's contention that this is the best ad tracking application on the market.

But how accurate are the claims?

Well, I decided to have a closer look at the software recently, and I have now written an in-depth review on my Optimize My Site Review page. There you will discover why I used the term "flash of genius" to describe Jeremy's implementation of the ad conversion tracking, and you will see why this pay per click optimization software has earned high marks from those who have used it.

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by:Curt Miller

When it comes to the success of your home business, advertising is a key factor. If you do not advertise your home business effectively, no one is going to know about it and you are not going to get any customers. If you think advertising your home business means throwing an ad in the yellow pages and placing a few newspaper ads, you had better think twice. There are many other advertising resources available for your home business and if you are not using them, you are missing out on the advertising jackpot. Post Cards, Business Cards, and Brochures

Every single home business needs to invest in print advertising materials. At the least, you will need a professional business card and many home businesses opt for the benefits of post card and brochure advertising as well.

If you go to a local printing company, you might have to spend hundreds of dollars on printed materials for your home business. Thanks to the Internet, you have much more cost-effective means of getting the advertising materials you need.

After trying numerous online printing services, we found iPrint to offer the best in terms of quality, pricing and service. At iPrint you can get 250 business cards for less than twenty bucks, 100 standard post cards for about twenty-five dollars and five-hundred full-color tri-fold brochures for about three hundred dollars. The website allows you to upload your own custom designs or you can use one of their free templates to create the look and feel you want for your printed materials.

Internet Advertising

Internet advertising is critical to the success of any home business, but not all Internet advertising is equally effective. If you want Internet advertising that really works, you are going to want to invest in cost-per-click advertising.

With cost-per-click advertising, you pay a certain amount of money for each website visitor taken to your site. Because the only people clicking on your ad are people who actually want to see what you have to offer, the conversion ratio for this type of advertising can not be beat.

When utilizing cost-per-click advertising, you put your ad on a high-traffic website and for advertising on that site you pay a certain amount for the average number of clicks you will receive. For example, if your home business sells video games, you would want your text ad to appear on a video game enthusiast website. If you wanted a cost-per-click of ten cents and you wanted to pay a total of one-hundred dollars, you would get about one-thousand visitors to your website.

AdBrite is a company that allows you to place your cost-per-click ad directly on the hottest websites, providing you with a massive amount of leads for your home business. Want your home business ad to appear on the Uploading.com website? Who would not? Uploading.com is the leading provider of secure file upload, transfer and sharing services. It has an Alexa ranking of 517 and receives more than half a million page views each day. With AdBrite, you can have your home business ad on the Uploading.com website for a full seven days for just $523.

The average cost-per-click when you advertise on the Uploading.com site through AdBrite is six cents, so that means for the $523 you pay, you will get more than eight thousand visitors who have made the decision to go to your website through the ad you placed. You could not ask for more cost-effective advertising.

If you can not afford to shell out that much money to start with, AdBrite has literally hundreds of website advertising opportunities to choose from and some start at less than ten bucks a week so you do not have to be left out of the cost-per-click game.

If you want your home business ad shown on the hottest sites on the web, go to Adbrite.com.

In addition to cost per click advertising, you may want to look into pay-per-click advertising. With pay-per-click advertising, you list your text ad with a website or search engine and place a bid to pay a certain amount of money per click you receive. The more you bid, the better your ad placement will be.

When someone performs a search for the keywords you have selected for your website, they will see your ad. If they click on your ad, you pay the amount you agreed to pay for each click. If you agreed to pay twenty cents a click and one-hundred people clicked on your ad, you would pay twenty dollars for one-hundred visitors. This is another highly-effective way to get targeted traffic to your home business website.

At GoGoHub.com, pay-per-click advertising is really affordable because the searches are localized... therefore you don't waste money on clicks from people who are out of your local area.

Promotional Gifts

Everyone loves getting a gift and while great customer service is first when it comes to customer loyalty, promotional gifts run a close second. Your best customers need to know that you appreciate their business and promotional gifts are a great way to do that. However, promotional gifts serve a dual purpose. Not only do they show valued customers your appreciation, they also advertise your home business and are a constant reminder of the products and services you offer.

For a long time, it was hard for fledgling home businesses to customize and order promotional gifts for their customers. Because most companies would require a home business to place a substantial minimum order, the costs were quite prohibitive. While it may be fine to pay four or five dollars for a customized hat to give away, when you have to order five hundred of those hats, it can wreck havoc on your home business budget.

Thanks to the Internet, this is no longer a problem for home business owners. Websites like CafePress.com allow customers to create customized promotional gifts to give to their customers and they do not have any minimum order requirements. Whether you want to order one promotional gift or one hundred, CafePress.com can serve your needs.

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by: Tug Search

Get the Keywords right - Start with an exhaustive list of keywords. Be ready to prune quickly- Concentrate on precise, relevant keywords. - If you sell Retro/Novelty t-shirts you should bid on ‘paris hilton t-shirt' and avoid ‘paris hilton clothes'- Organise your campaign into highly relevant ad groups that include only the keywords that convert into sales within your CPA target. Eg. ‘paris hilton keywords', ‘star wars keywords', ‘dirty dancing keywords' etc.

Get the Ads right - Test 3-4 ads for each of your ad groups.- Write relevant, benefit focused ad copy. Look for the ones that get the highest click through rates and conversion rates.- For Retail, our experience shows that the following is the best ad format:* Title: Paris Hilton T-shirts - consumer benefit: ‘They have exactly the item I am looking for'* Description 1: All your favourite Retro & Novelty Tees - consumer benefit: ‘They also have other items I might like'* Description 2: Order today, Get it tomorrow! - consumer benefit: ‘I can get my items quickly and easily'* Display URL: www.BrandURL.com/BuyNow - branding and call to action

Get the Landing Page right - Land consumers onto the most relevant page on your site. - Ideally you would have a page that only includes your breadth of Paris Hilton t-shirts.- Links to the rest of the range should be obvious and easy to navigate.- Other consumer benefits such as free postage & packaging, and sales should be obvious. Cross-sell similar items.- Ensure that the sales process is quick and easy

Analyse and Optimise for Profit - Track and record the value of each sale at the keyword level- When optimising, include your margins and the cost of media in your reports, to determine which are your profitable keywords- Depending if you are looking for volume or only profitable individual sales, prune your keyword list accordingly.

Let PPC influence the Product Range - Some items are not easy to describe and are not searched for. Concentrate on the keywords for items in your range that are searched for regularly, and then cross-sell your other items on the landing page.- If you see a high number of ad impressions and clicks for an ad group, with a low number of sales it could be that a product range is popular but you don't have the breadth of choice being searched for. Let the PPC data influence your range.- Ranges that are popular should be broadened and stocked regularly to support the PPC campaign.

PPC working with your other Marketing Communications - If you have a recognized brand, include this prominently in your PPC ad copy. ‘Official Site' is a strong consumer benefit.- Support good PR with ‘As seen IN' and ‘As seen ON' ad copy. This traditionally drives higher sales for several days after the release.- Brand awareness banner campaigns can greatly increase your PPC brand sales, which are traditionally the cheapest. - Support your PPC campaign with a robust SEO strategy for your broader keywords that drive traffic but have a higher conversion cost through PPC- Ultimately PPC should be driving your regular sales, filling in the troughs, made by the peaks from your other bursts of online and offline communications.

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by: Boris Tomson


I have using the Google adword Advertising Training for past Three years and i have made over $1,80,000 a yearly ,If you want to make money from this system ,You have to choose the important keyword for your web business Determine the cost of your estimated traffic and the cost per click on each keywords and the estimated daily traffic.Write your adverts from the title to the description to include your main keywords , which is proven to have better conversion and click through rates.
To avoid wasted traffic and cost ,turn off content matching on each campaigns that you decide to set up in your adword promotion.a content match usually appear on hundreds of adsense partner sites where adverts are triggered to appear base on site contents ,so turn off the content search on your adword campaign setting and base on campaigns on search results on real search enquiries by prospects.Send your prospects to the particular page that you are offering the products , base on your created adword campaigns keywords and descriptions.Also continuously review the amount that you are paying for clicks, the conversion of that clicks into sales to be able to determine your profits .Use both singular and plural version of keywords
Test different adverts campaigns copy to determine which adverts gives you better conversion rates and to know what works well. Avoid using free promotion keywords campaigns for your paid products to avoid wasted clicks and cost by putting the negative sign against negative keywords such as (free computer)
Do not target general keywords in your campaigns as general keywords is generally expensive and not targeted to your market for example using the keyword computer is not targeted enough when you are offering dell laptop computer and it will results in wasted clicks and cost but target non generic keywords or phrases that are targeted to your customers as generic keywords bring general traffic that may not convert visitors to sales well.Test different campaigns with the same keywords or headlines to know which one performs better and maintain the one with better results.Here are some of the success tips with adword promotions as the cost of pay per click promotion is increasing daily and you need this tips and other information to keep running a successful promotion.For more articles and information on running a successful adword promotions. visit my blog where you will get more informative article on adword promotions at http://www.easymoneyfortune.com
Thanks for reading through. This article may be published on your site provided that the the author's data not change or included
Boris Tomson is an experience affiliate marketer and net entrepreneur helping people and small business to grow their business online, For more articles and information on running a successful adword promotions. visit my blog where you will get more informative article on adword promotions at http://www.easymoneyfortune.com

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by: Boris Tomson


If you have just a small amount money to invest on Internet advertising and want to turn it into the easiest profit possible, Google adwords can certainly provide what you need. Ever since the Google adwords system came into being several years ago, it has been providing people with the opportunity to make money whenever nothing else has worked for them. Although the Google system changes from time to time, that doesn't mean that it is impossible for the little guy to jump on board and begin earning. All that you really need is a little bit of determination and some knowledge of how the system works.
Perhaps you heard about something that occurred a couple of years ago that was termed the Google slap. Many people said that this was the end of Google advertising and that it was now impossible for the little guy to compete in a field that was full of people with deep pockets. The fact of the matter is, people who have a lot of money to spend are not always necessarily the smartest when it comes to how they are spending it. If you understand the proper way to use Google adwords to your benefit, you will easily be able to compete with many of them in the same area.
One of the main things that you're going to need to worry about whenever you get into the Google adwords system is making sure that the quality of your pages are up to par. Gone are the times when ever you can simply link to an affiliate program and stuff your pockets full of cash. That doesn't mean, however, that it's impossible for you to make a killing with affiliate programs using this pay per click system. You are just going to have to do it a little bit smarter in order to make sure that you are paying pennies for your clicks and earning dollars for the sales.
As long as you work it properly and understand what you are doing, the Google adwords system can provide you with an immediate cash flow like no other program can. Make sure that you study the system and learn all that you can about it so that you do not end up throwing any money away in the process. After all, what's the sense in throwing money away needlessly whenever you could have someone throwing it back at you.
Thanks for reading through. This article may be published on your site provided that the the author's data not change or included
Boris Tomson is an experience affiliate marketer and net entrepreneur helping people and small business to grow their business online, For more articles and information on running a successful adword promotions. visit my blog where you will get more informative article on adword promotions at http://www.easymoneyfortune.com AND http://www.needmysoftware/Adwordsignup.htm

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by: Michael Bridges

A very good and very easy way to make money online is by having contextual ads on your website. Contextual ads are ads that you get from a site that offers them, usually in a unit of four ads or more in different orientations. Once you have put the code for these units on your website the company offering the ad unit reads your site and show ads that are relevant to your site. Whenever someone clicks one of those ads you get paid for it. The amount you get paid varies depending on how much the advertiser paid to have their ad shown.

There are lots of sites that offer contextual ads for your website. Adbrite, Bidvertiser, Yahoo Publisher, RevenuePilot and FeedFusion are just a few of what’s out there. But the king of them all, the one that started the whole market is Google Adsense. Even though most of the others have a lower payout amount and the conditions for having your website approved to show the ads aren’t as strict, Google Adsense is still the most sought after of all the contextual ads sites by website owners.

The reasons for this is, one, Google Adsense was the first to offer this opportunity and so has been around longer. As such Google Adsense is more familiar to people. Another reason is they have a whole lot more advertisers they the other contextual ad sites and is able to offer relevant ads to a wider verity of websites where as the other sites may be limited in the verity relevant ads they can offer to some niche sites.

The number one reason Google Adsense is the most sought after contextual ad company by website owners is because they can pay more per ad click then the others can. Advertisers are willing to pay more to have their ads on Google Adsense ad units and Google passes some of that money down to website owners.

The best way to make money online using Google Adsense is to build a niche website around a high paying keyword or keyphrase. If you build a site around a keyword that pays you $1 or $2 dollars and you can average say ten clicks a day that’s $10 or $20 a day that’s $70 or $140 a week and $280 or $560 extra cash a month. Now build 10 or 20 more of these sites around other high paying keywords and you can see how this can be a very lucrative way to make money online using Google Adsense.

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