Use Colored Links With Adsense
by:VCkicks
Consider the option of color-links in AdSense units to increase click-through ratio (CTR). There are some cases in which non-blue links will dramatically boost your earnings.
In a previous tip, we discussed a secret strategy to increase CTR with shades of blue links. While blue links work very well for many AdSense websites, different colors can work even better in some cases.
First and most obvious would be to match a theme. You’re always hearing how you need to blend your AdSense ads in with your website. Well there are some websites that don’t use blue links at all! For example, some websites use gray text with light green links. Some use orange links and etc. The point is, if the rest of the links on your website aren’t blue, don’t use blue for your ad units.
But let’s say you do use blue links for the majority of your ads. Then this is a more advance AdSense strategy for you. Try changing the color of your AdSense links to match a header color. As long as an ad is close to a big element with a non-blue color, you can change AdSense to match that color.
This creates a powerful connection for the user between the header and the ad. For example, if your title says “Secrets of X Widget” in orange, and after a line or two of text there is an ad with orange links, people can’t help but link the two together.
Take a risk and try to match colors in your AdSense website.
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