you-earnmoney|Blogging Tips

by: Billy Anderson


Choosing the right keywords in your advertising campaign is probably the most important part of online advertising.

Perform some research before you choose your keywords for your advertising campaign. Put yourself in the customers frame of mind and try to target the keywords you feel your potential customer might use to search for your business.

After you feel like you have the keywords that are going to slam your ad to the top of the sponsored results then you are ready for the next step...



The Head Line
Your headline needs to be direct and to the point. Not only this, but it also needs to capture your customers attention. Keep in mind there may be 5 or more ads along side yours. Just because your ad is at the top doesn't necessarily mean it will be the one that is clicked.

This is where the headline comes in > make it an eye popper!

Grab your customer's attention with the headline and they will take the time to read the rest of your ad.

Now For Your Description
In most advertising campaigns you only have a few characters so you have to make them count. Be sure to emphasize on important details about your products or services. Make clear of the important details like the price and the results they can expect from using your product or service.



Your Landing Page
Your landing page needs to point directly to the product or service you described in your advertisement. Your potential customer does not want to search through your entire website looking for the advertised product or service. Also displaying images of your product or service on your landing page will help.

Now your customer knows what your selling, the price and what it looks like and they have just arrived at your landing age less than 5 seconds ago.



Last Note:
Remember it is not only the price you pay per click that puts you at the top of the sponsored results, but also a well written and planned ad and also targeted keywords that pertains to your product or service.

Hopefully using this information will lower your cost per click and increase your CTR and ROI.