Are You Connecting With the Ads on Your Site?
by: Mika
A lot of webmasters think of the ads on site and the content on their site as being two very different things. In a way of course, they are, but in another way they are very closely connected and it is this connection that we are going to look at in more depth.
The ads for your site are there to add an extra degree of assistance to your visitors. In effect they are a type of resource, leading them to other sites which may be of interest that are on a similar subject to yours. You may also have contextual ads for your site which appear connected to words within your content, and in this case you can connect with them more easily than you would with Google Adsense ads for example, which appear in a different block entirely to your website content.
Options such as in text ads on site that give you links related to the subject of your content can work exceptionally well if you are reviewing a particular item or type of item, because the Ad/ link will then allow the reader to see one of those items and go through to the promoter’s website to find out more about it.
This way of connecting with your ads is more pro-active than simply thinking of the ads for your site being completely separate than the site’s content. This applies to other types of ads on site as well; if you have an affiliate banner for example, you will be very likely to get more people clicking through to the website connected with that banner if you draw attention to it through a related topic.
In short, you should look at your website as a whole entity rather than being made up of lots of different components. After all it is the sum of those components that the visitors will see, and regardless of the type of ads for your site you end up using, the more you connect with them the more your readers are likely to connect with them as well.
The trick is to be honest about it though. If you try and use the flashing lights and the ‘wow look at this!’ approach, then people will know you aren’t being sincere. A more low key and conversational approach will work better for the ads on your site every time.
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