Google AdWords: make money with PPC advertising

The good old days are over...
Just a short time ago, it was very easy to make money on AdWords. You didn't even need to know that much about PPC (pay per click) advertising.
Back then, you could buy keyword rich ads for pennies, and just needed to a few dollars to get started.
Then you sat back and watched your income increase.
Yep, in those days it was -- as so many "gurus" promised -- "easy to make money on Adwords".
But, like any easy and simple way to make money (especially when you don't have to invest much to get started) soon everybody was getting in the game, wanting to make money on AdWords.
The more people there were, the harder it became. All this competition drove up the prices on the AdWords ads, and what was previously cost pennies now cost dollars.
People who didn't pay very close attention to their PPC advertising campaigns started losing money -- FAST.
This came as a shock to many, who had come to depend on making money on Google AdWords. Lots of them just gave up, saying that it was now impossible to make the kind of profits that they make using AdWords.
And those people were right about one thing: it certainly wasn't as easy anymore to make money on AdWords.
But it wasn't impossible...
TODAY: you need to work smart, not hard. You can't just throw some money at Google and walk away and expect to make money on AdWords. Don't believe that hype.
But if you know what you're doing, it is still very much a reality that you can be profitable with AdWords, no matter what your budget.
What you need to do today to make money on AdWords is simple:
* You need to research your keywords and choose them carefully, AND...
* You need to put some time and effort into your AdWords ad and landing page.
By choosing the right keywords, you can make sure that you don't have too much competition that will drive the price of the ad up, while still picking keywords that have enough interest and searched to drive enough people to your site.
It just takes a little more thought and effort to make money on AdWords than it used to.
By taking time and care with your AdWords ad, and then making sure that you follow up with what you promised in your ad on your landing page, you will find it easier to make money on AdWords.
There are so many AdWords ads out there that DON'T do this that you will stand out from the crowd as a higher quality ad; the higher the perceived quality of your ads and your landing pages, the easier it will be for you to convert into a sale and make money on AdWords.
So don't give up hope. You just need the LATEST information about making money with AdWords...
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